BUSINESS REPORT – MY WORD RAP INTERVIEW with STELLA ISHI founder of 6397

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about 6397 – one of my #fav brands coming from the US is definately Stella´s babe. Cool denim influenced boygirl brand “6397” its what meatpacks are wearing besides their oldschool tattoes and their surfboards, when they are overthere kickin the waves in Malibu. Some key words that fix better than I could resume what 6397 is about:

  • A ready to wear collection
  • In-house collective project
  • Style response to the needs of modern women
  • Boyish spirit
  • Effortless style
  • Restrained Color
  • Minimal, free of decoration and unnecessary detail
  • Anonymous and understated
  • Classic silhouettes reinterpreted
  • Wardrobe of essential pieces
  • ishi

    ishi1

    #wordrap:

    – #favcolor?
    S navy
    – coffee in #nyc?
    S at home
    – inspriation for #ootd?
    S pretty much a uniform person
    – do you have a uniform?
    S Jeans and tee
    – your tattoes?
    S graphic things, lines, dots, circles, my newphew´s Name
    – living in a different city?
    S Tokyo, LA or some places in New Mexico
    – if 6397 was a song, it would be?
    S we make 6397 for People to wear and feel good wearing. it would be their song.

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    As the founder and CEO of influential fashion showroom The News, Stella Ishii has worked with many up and coming designers over the years—all while wearing a uniform of effortless t-shirts and jeans. So it only made sense that in 2013, she launched 6397, a denim-centric contemporary line that includes both jeans as well as knits and tees. Here, the designer opens up about her favorite denim styles, cities to visit for inspiration, style icons and more.

    Why are jeans such a core part of your collection?
    It was never going to be just jeans, but a collection of clothing (wovens, knitwear, jersey, denim) that would become essentials for a person who wears jeans all the time. People who wear denim in that way have a certain mentality when getting dressed. I wanted to put together a collection for that type of woman.

    Who is your denim style icon?
    Patti Smith. She’s forever cool and real.

    What’s your favorite pair of jeans?
    6397 Loose Skinny, our classic, but wearing it two sizes up from my “normal” size.

    What wash and silhouette are you most excited about right now?
    Dark Rinse Shorty. It’s clean, uninhibited, and cool.

    What places most inspire your designs?
    New York and Tokyo are both inspiring places. New York for the co-existence and clash of cultures—everyone just trying to make a buck. Tokyo for the refined and subtle sense of order and the beautiful attention to detail.

    What’s the secret to creating the perfect pair of jeans?
    It’s very simple: wear it, wear it, wear it.

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    inkedology

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