Iconic. Sustainable. Individual. that´s what Sean spits out when you ask him about his brand. Then he gives you a wink and a master mind look – adorable.
So what is the hell so #supercalifragilisticexpialidocious about RE/DONE:
Read what Sean says:
“RE/DONE is not a denim company. RE/DONE is the first luxury label that was born online and grown as an e-commerce brand. But more than that, RE/DONE is a movement – a movement to restore individuality to the luxury fashion space, a movement to keep heritage brands relevant, and a movement to create sustainable fashion”.
He continues: “It´s all about vintage Levi’s denims, which tell stories of years of wear – a history of a past life. Its travels have been recorded in the frayed pockets, the whiskered coloring, the torn knees, and the faded denim. These pre-loved jeans have circulated owners and changed hands over the past few decades, transforming them and giving them a life of their own. Like a fine wine, the Levi’s denim only gets better with age”.
ME: “..but how do you get out of a vintage 50 ys old denim a newborn style – so sophisticated and unique that the whole online community went nuts in some 30 minutes, when you put the first pieces for the first time online?”
SEAN: “our RE/DONE jeans are a celebration of the Levi’s jean’s past and a continuation of the jean’s individual story. We take the vintage denim apart at the seams, repurposing it as the fabric of our new jeans. We launched with one mid-rise modern skinny fit, and one irreverent, perfectly slouchy, borrowed-from-the-boys relaxed fit and have since added a perfect belly-button skimming high-rise cut.”
ME: “…and you run all this, production, design, Marketing, wholesale form here? straight outta Downtown LA? – thats pretty lot things to do and your production looks quite compact!”
SEAN: “we are proud to manufacture our jeans in Downtown Los Angeles using water conserving methods and no harsh chemicals. Quantities will always be limited since each pair is handpicked, hand cut, and distinctly one of a kind”.
speaking about stock – let´s have some insights. How does look stock at RE/DONE:
Talking about uniqueness – you can be sure at RE/DONE that no one is wearing the same denim that you are wearing. So it´s your one-of-a-kind babe.
RE/DONE is committing to giving its customers the completely unique experience of self-curating their vintage denim purchase. The pair you will select at inked, is the pair that you will never find twice.
Sean is talking about reduction. He just shortens the time to search and to find the right vintage denim. “We simplify the tedious process of searching for hours or days to find the perfect looking vintage jeans, then having to find a “denim” tailor to modernize the fit, yet give you that same personalized experience, ultimately taking individuality a step further than anyone else.”
I think the secret of RE/DONE is quite clear – its about the pure and true you as a denim Lover. If you have fallen for denim, for sure you have fallen once in your life for a levis, cause its the origin of pure denim quality, no Stretch, no mass production, no chemical washes, no overbruises etc.
These (RE/DONE) jeans have both vintage character and modern fit. With them, you’ll never have to sacrifice personality for shape.